We have a network of international financial outlets. We understand their needs and can help you create content that is useful to their readers.
Here’s the golden rule:
What’s the “need to read“? If the outlet’s readers aren’t compelled to read what you have in mind, forget it. It won’t get published.
PR is not about free advertising, it’s about creating a mutual benefit for the journalist and for you. So have something original and compelling to talk about.
Don’ts:
- Don’t tell a journalist that your senior manager is in town and does the journalist want to interview them. The answer is “why would I want to interview him / her?” Again, what’s the compelling reason to speak to that person?
- Don’t ask to see the article before it’s published. That’s sponsored content. If you pay, you get to control. If you don’t, you don’t.
- Don’t be surprised and don’t panic if the outlet puts a less than perfect spin on your press release. If you’ve set it up properly, you’ll have a web landing page or similar so that anyone wanting to find out more has an easy to find explanation of what you’re promoting, over which you have total control of the message.
We can help you with all of this.