PR & Media Relations
Getting your story into
the right publications
on its own merits
It’s not about sending press releases and hoping. It’s about understanding what journalists actually need — and giving it to them.
What makes a story publishable?
Every journalist asks the same question
Why would my readers care about this?
If you can’t answer that clearly, the story won’t run. It’s not personal — it’s just how editorial decisions work. We know this because we’ve been on both sides of that conversation.
We help you find the angle that makes your story worth telling, shape it into something a journalist can actually use, and place it with the right outlets at the right time.
What we do differently
We only take briefs we believe in
Honest from the start
If your story isn’t strong enough to interest a journalist, we’ll tell you — and help you find one that is. We don’t pitch on your behalf until we’re confident the story will land.
Genuinely newsworthy briefs
We help you create effective briefs that are genuinely newsworthy — built around what the reader needs, not what you want to promote.
Both sides of the table
Because we’ve spent years in financial publishing, we know which outlets matter to your audience, what their editors are looking for, and how to give them content they’ll want to run.
Proof of work
What good PR looks like
Articles placed in leading financial publications — not as sponsored content, but as genuine editorial coverage earned on merit.
FT Ignites
FT Prof. Wealth Mgt
The DrawDown
Funds Europe
Luxembourg Times
Ready to talk about your story?
Tell us what you’re trying to achieve. We’ll give you an honest view on whether it’s publishable — and what it would take to get it there.